Carafina

One of Bangalore’s leading luxury interior design firms, specializing in high-end home interiors.


Date

Mar 2021

Role

Art Direction, Web Design,

[ View Website ]

Project Goals

  • Modernize and elevate the website’s visual appeal to reflect the brand’s premium positioning.
  • Improve user experience across devices with a mobile-first responsive design.
  • Generate higher-quality leads through strategic call-to-actions and content flow.
  • Optimize site performance, SEO readiness, and reduce bounce rate.

Research & Discovery

Industry Benchmarking

We analyzed top-performing interior design websites in India and globally to identify UI/UX patterns common in luxury spaces.

User Personas

  • Affluent Homeowners (Age 30–55): Seeking turnkey interior solutions.
  • NRIs & HNIs: Prefer contactless consultation and online presence validation.
  • Young Couples & Families: Looking for aesthetic, yet functional, interiors.

Pain Points Identified

  • Outdated design that didn’t reflect luxury.
  • Poor mobile usability and slow loading time.
  • Scattered content with no clear user journey.
  • Low inquiry conversion rate despite good traffic.

Design Strategy

  • Moodboard: Clean, sophisticated, minimalist luxury.
  • Colors: White, black, gold accents — to reflect elegance and timelessness.
  • Typography: Serif fonts paired with modern sans-serif for balance.
  • Imagery: Full-screen high-resolution project images to speak louder than words.

Wireframing & UX Flow

  • Introduced fixed sticky CTA buttons on mobile.
  • Home page restructured to include hero banner, USP section, portfolio highlights, testimonials, and lead magnets.
  • Added project showcase filters (modern, classic, minimal, etc.) in the portfolio section.

Key Page Sections Designed

  1. Homepage – Luxury-focused storytelling with immersive visuals and intuitive flow.
  2. Portfolio – Grid-based showcase of interior projects with categorization.
  3. About Us – Carafina’s story, team values, and process.
  4. Services – Clear breakdown of offerings with trust-building visuals.
  5. Contact / Book Consultation – Minimal form with WhatsApp & phone integration.

Development & Launch

  • Built on WordPress with Elementor Pro for flexibility.
  • Optimized with custom CSS for clean UI and Lottie animations for visual delight.
  • Integrated Google Analytics and Meta Pixel for performance tracking.
  • Added SEO basics (meta titles, alt tags, performance score >90 on PageSpeed Insights).

Results (First 2 Months Post-Launch)

Bounce rate dropped by 38%

Average session time increased by 45%

Lead conversion improved by 60%

Mobile traffic up by 25% due to improved mobile UX

Final comments

The redesigned Carafina.in now accurately reflects the premium quality of the brand, offers a seamless user journey, and is a high-performing tool for lead generation and brand storytelling.

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